Digital Transformation

American Banker: Financial health app brings community bank 400 account leads in 30 days

In the first 24 hours of Personified's launch to First United customers, 120 users clicked through to the account-opening page, intending to open a savings account. That number rose to 400 after 30 days.

Bank Leaders and AI

So, what's the deal with AI? AI is here and if adopted correctly, it can be a real game changer for your institution. Let me tell you about the ways AI is already affecting banking and what your FI can do to get started.

Bankers Confidential: “FOMU is real"

FOMU is real for banks and credit unions. That's not a typo. FOMO is the fear of missing out. You might be feeling that too. FOMU is fear of messing up. But unfortunately, when it comes to digital innovation in banking, I believe it's holding us back.

Banking on the Future: Opportunities and Hazards for Community FIs

Community banks and credit unions are approaching a time where they no longer are the most trusted institution for their community.

Bespoke Banking: Crafting Experiences for the Modern Customer Wishlist

It's not just about banking; it's about delivering an experience that matches the pace of the modern user. Dive into the need for real-time solutions, personalization, and improving financial wellness.

Bridging the Humanology Gap

How do we bridge the “Humanology Gap” in banking? This gap is the difference between the people that we have working for us today and the technology we need to be able to deploy for our customers tomorrow.

Can Simplifying Account Opening Win Customer Loyalty?

To stay competitive in the digital era, financial institutions must transform their account opening process. Discover how combining speed and efficiency can fast-track success for your financial institution.

Click to Brick: Using Digital Tools to Drive Branch Visits

How can you keep branch visits relevant in a digital age? By using cutting-edge technology to drive foot traffic and create a compelling in-branch experience.

Cross-sells and Upsells: The Banking Goldmine

In an age where customers are fully digital, how do you increase those cross-sells and upsells in an environment your customers spend little to no time? That, my friends, is the right question to ask those vendors.

Deposit Gap

Is the Deposit Gap an opportunity or a problem??
It's clear that with the right mindset and strategies, financial institutions can turn this gap into a golden opportunity. By blending tradition with innovation and embracing technology while maintaining a personal touch, banks can create a financial future that benefits everyone.

Digital Banking for Small Businesses: How your FI can help!

It's not just banking; it's about fostering lasting relationships and providing innovative solutions in today's dynamic financial landscape. Community banks and credit unions can become indispensable partners for SMBs, helping them navigate challenges and succeed in their business endeavors.

Digital Transformation: A Roadmap for Community Banks and Credit Unions

How to make digital transformation work for your FI!

Embracing AI/Automation: A Cultural Shift in Banking

Gone are the days of manual processes and traditional banking systems. Today, banks and credit unions must adopt technology-based solutions to overcome industry challenges and stay competitive. The digital world demands innovation, and financial institutions must recognize the value of leveraging technology to optimize their processes for maximum efficiency.

Embracing the Digital Frontier: A Guide for Community Banks and Credit Unions

Did you know that your digital branch is no longer a sunk cost? It presents a golden opportunity for community banks and credit unions to thrive and become highly profitable.

Enhancing Banking Efficiency: The Power of Automated Onboarding

Say goodbye to paperwork and hello to automated onboarding.
Dive into the world of technology-driven customer integration.
It’s a game-changer you won’t want to miss!

Fintech Firebrand

If you’ve been in banking … or maybe if you just have insomnia, you‘ve probably read about the fintech solutions that are here to bring banking into the 21st century. They’re praised for being the new way for banks to get in front of customers, they’re the revolutionary companies to rethink what banking could be — they’re the saviors of the finance industry… But there’s just this one little thing. Our normal bank interactions still, kinda, sorta, suck…

Fintech Partnerships: The Catalyst for Compliance Innovation in Fintech

Compliance isn't a hurdle; it's an opportunity. The future of finance is secure, efficient, and customer-driven. Explore how fintech partnerships are rewriting the compliance rulebook, providing real-time insights, and driving the convergence of customer-centricity and excellence.

Fort Knox in Their Pocket: Building Trust in Mobile Banking

Community banks and credit unions, it’s time to level up your mobile banking security. Your customers trust you with their most valuable asset—their money. You need to prove that trust by delivering a mobile experience that’s secure, transparent, and user-friendly.

How Is Traditional Banking Adapting To Stay Relevant In The Digital Age?

Traditional banking isn't fading away, it's evolving. Discover the strategies behind their resilience and relevance in our latest blog.

How Personified Helps Community Banks and Credit Unions Compete

Despite the challenges posed by tech giants entering the financial sector, community banks and credit unions can leverage their strengths to compete effectively by focusing on 4 key elements.